American Car Spotters Guide - 1946 |
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By the end of the war roughly ten million Americans were in the market for new cars. Most manufacturers had launched their 1946 models in the summer and autumn of 1945, but production was hampered by shortage of materials and by strikes. Nevertheless, the one-millionth post-war car was built in August, 1946, and there were several new cars, including the Kaiser and the Frazer which were produced in the Willow Run plant (used by Ford for bomber production during the war).
In many ways the immediate predecessors of the' 46 models presented a cleaner, neater and more subtle appearance, a minimum but effective use of chrome having accentuated rather than overburdened their lines. Post-war abundance brought heavy chrome mouldings and the generally graceful curves of the' 42 types were blunted off, resulting in a heavy-handed styling of what had been basically sound and trim lines. Major body proportions differed little from those of fifteen years previously, the cars still high and narrow on their wheels. 'Liberty Ship' builder Henry J. Kaiser, allied with Joseph Washington Frazer, chairman of Graham-Paige, would drastically alter the dimension of the post-war American car.
The Kaiser-Frazer concern, with which Graham-Paige had merged, bought up the giant ex-Ford Willow Run plant from the U.S. government, where B-24 Liberator bombers had been built, and commenced to turn a new page in the styling of American cars. Howard Darrin was responsible for the design, and production at Willow Run which began in June, 1946. The lower priced Kaiser and the more expensive and luxurious Frazer were basically similar, with a wide slab-sided envelope body. All vestiges of fenders were gone, the windshield, despite the modern concept, was still a split t 'V' and, all in all, the relatively large cars presented an altogether clean and compact appearance despite their size, and were devoid of superfluous chrome trim. It was all new to the American car-buying public and a Kaiser or Frazer stood out among the '46 U.S. automobiles as very different from the run-of-the-mill.
Other new makes announced included Bobbi-Kar, Brogan, Comet, Darrin, Davis, Motorette, Playboy, Publix, Rocket, Super-Kar and Tucker. Their production, however, was minimal. The Automotive Golden Jubilee was celebrated in a big way in Detroit from 29 May to 9 June. Total production during 1945 and 1946 amounted to: cars, 1945: 69,532, 1946: 2,148,699, trucks and buses, 1945: 655,683,1946: 940,866. Their combined total value was more than US$4 billion.
Also see: 1946 Automobile Ads Published in the USA |
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Buick |
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Also see: Buick Road Tests and Reviews | Buick Brochures |
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Buick started its 1946 season in late 1945 with four Series 50 Super models (including an Estate Wagon, Model 59) and three Series 70 Roadmaster models. By mid 1946 two Series 40 Specials had reappeared. The Century Series 60 was dropped. The dash featured woodgrain effects on the Roadmaster, and the speedometer featured a trip odometer that could be re-set to 999.9 miles. A clock was located on the passenger side, being the same size and in the same location as the speedo.
The straight-8 O.H.V. engines had been in production since 1931, the Special and Super being fitted with a 248 CID 110 horsepower unit, while the Roadmaster was fitted with a 320.2 CID 144 horsepower unit. The 40 Special had a 121 inch wheelbase, the 50 Super a 124 inch wheelbase, and the 70 Roadmaster a 129 inch wheelbase. Prices ranged from $1391 to $2594. The 2 door Special, of which 34,425 were manufactured, cost $1741, the convertible Super cost $2046 (5987 built), the 4 door Super $1822 and the Roadmaster $2110. Total Buick production for 1946 was 153,627, of which 20,864 were Roadmasters, and 77,724 were Super Sedans. Shown: Series 50 Super, Model 51 Sedan. |
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Cadillac Fleetwood |
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Also see: Cadillac Road Tests and Reviews | Cadillac Brochures |
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Cadiliac Fleetwood Series 75 7-passenger Touring Sedan was optionally available with dividing partition, for formal use. The wheelbase was 136 inches. Hydramatic was optional on all models. |
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Chevrolet Style Master |
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Also see: Chevrolet Road Tests and Reviews | Chevrolet Brochures |
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Chevrolet Style Master Series OJ Model 1503 Sedan. Except for grille, bumpers and emblems it was same as 1942. Also available were Series OK Fleetmaster and Fleetline models. Australian production comprised Victory Stylemaster 1200 and Victory Fleetmaster 1000 models. |
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Chrysler |
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Also see: Chrysler Road Tests and Reviews | Chrysler Brochures |
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Chrysler Town & Country Convertible. The 1946 Chrysler range, which remained in production until February 1949, comprised the Royal C-38S and Windsor C-38W (6-cyl, 121½-inch wheelbase) and Saratoga C-39K and New Yorker C-39N (8-cyl., 127½-inch wheelbase). The Town & Country was available in five body styles on both the C-38W and the C-39N chassis and featured white ash with mahogany panels. The C-40 Crown Imperial had 145½-inch wheelbase. |
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Davis |
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Davis was a new Californian three-wheeled 'fancy car' and seated four abreast. Few were made. |
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DeSoto |
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Also see: DeSoto Brochures |
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DeSoto 9-passenger 139½-inch wheelbase Suburban featured folding third seat. roof luggage rack and duo-tone paint finish. Regular DeSoto models were the S-11 DeLuxe and Custom, both with 121½-inch wheelbase and 236·7 CID engines. There was also a special export model, based on the Plymouth and designated SP-15C Diplomat. 1946 model DeSotos were in production from November 1945 to February 1949. |
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Dodge |
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Also see: Dodge Road Tests and Reviews | Dodge Brochures |
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Dodge offered DeLuxe D-24S and Custom D-24C models on 119½-inch wheelbase, as well as a Plymouth-based export model with smaller engine, the D-25C Kingsway. The latter, with 117½-inch wheelbase, had the 217·8 CID 95-bhp engine (as Plymouth) as opposed to the 230.2 CID 102 bhp power unit of the regular models. |
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Ford |
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Also see: Ford Road Tests and Reviews | Ford Brochures |
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Ford offered two basic series, both in either DeLuxe or Super DeLuxe versions: 69A with 100-bhp V8 engine, 6GA with 90-bhp Six. Body styles numbered eleven. Pictured left is the Model 73B Super DeLuxe Fordor Sedan. Cheapest model was 6-cyl. 3-passenger Coupe (71) at US$947. |
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Hudson |
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The Hudson Commodore Eight sedan was also available with six cylinder engine. Except for radiator grille they had same appearance as 1942 models. Their production started on 30th August 1945, and all had a 121 inch wheelbase chassis. The hood (bonnet) opened forward. |
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Kaiser |
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Also see: Kaiser Road Tests and Reviews |
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Kaiser was first presented, in 1946, as a front-wheel drive car with unitary body/chassis and IFS/IRS (key: 1-engine: 2-clutch: 3- transmission: 4-final drive: A-stub axle: B-trailing arm: C-torsion bar, anchored at D). Production models, however, were of conventional design except for slab-sided bodywork. |
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Lincoln |
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Also see: Lincoln Road Tests and Reviews | Lincoln Brochures |
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The Lincoln 66H was available as Sedan, Club Coupe and Convertible Coupe (shown in foreground). Also shown is the Lincoln Continental Coupe, which was priced at US$4125. The Continental was also available with soft top. |
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Mercury |
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Also see: Mercury Road Tests and Reviews | Mercury Brochures |
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Mercury Eight 69M was available as Town Sedan, Sedan Coupe, Club Convertible and Station Wagon. The convertible was also available with wooden body panels (Sportsman). Post-war production of Ford's Mercury and Lincoln cars commenced on the 1st November 1945. |
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Nash |
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Also see: Nash Road Tests and Reviews |
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The Nash 600 had integral body/chassis unit and provided good fuel economy (up to 30 mpg). Nash sales in 1946 totalled 98,769 units, the highest since the late 1920s. |
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Nash Ambassador |
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Also see: Nash Road Tests and Reviews |
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The Nash Ambassador Brougham Model 4663 looked like its counterpart in the 600 Series (Model 4643) but had 121-in (vs. 112-in) wheelbase and was easily distinguishable by its larger rear fender cut-outs. An 8-cyl. was not offered (as in 1942) In fact the first post-war 8-cyl. Nash was not introduced until 1955. |
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Nash Ambassador |
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Also see: Nash Road Tests and Reviews |
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Several manufacturers, including Chrysler and Ford, offered cars with wooden body panels. This Nash was known as the Suburban and sold at US$1929. |
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Packard |
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Also see: Packard Road Tests and Reviews |
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The first post-war Packard was built on 19 October 1945. 2,721 followed. In 1946, 42,102 cars were produced. Material shortages, strikes in supplier plants and one strike at Packard resulted in loss of 75 working days. By June, 14 body types, eight chassis and three engines were offered. |
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Plymouth |
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Also see: Plymouth Road Tests and Reviews | Plymouth Brochures |
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Plymouth DeLuxe P-15S and Special DeLuxe P-15C were produced from 1945 to 1949 with very little change. In export markets they were also sold as DeSoto Diplomat and Dodge Kingsway (with different grilles and badges). |
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Pontiac Streamliner |
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Also see: Pontiac Road Tests and Reviews | Pontiac Brochures |
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Pontiac Streamliner Eight Series 28, Sedan Coupe had same engine as Torpedo, but 122-in. wb. Six was also available (Series 26). There were three body styles. |
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Studebaker |
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Also see: Studebaker Road Tests and Reviews |
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Studebaker first produced 'face-lifted' 1942 models, then in May, introduced the first real post-war Studebakers, pioneering a new trend in car styling. The early 1946 models were all Skyway Champions (3 and 5 passenger coupes, Club sedan and Cruiser sedan). |
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Willys |
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Also see: Willys Road Tests and Reviews |
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Willys-Overland commenced production of the civilian 'Universal Jeep' in June 1945. During the rest of that year 1824 were made, followed by 71,455 in 1946. The 'Universal' Model CJ2A had sealeddbeam headlights, steering column gearshift and a tailgate. |
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Willys-Overland |
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Also see: Willys Road Tests and Reviews |
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Willys-Overland introduced its Model 4-634 x 2 Station Wagon in July 1946. It had seven seats (six from late 1947) and was kept in production virtually unchanged for several years. |
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