Founded by August Horch following
his fall out with partners at the company already
bearing his name, Audi being the literal German
translation of his own name. Manufactured some
successful competition cars before concentrating
on trucks during World War 1. DKW would take a
controlling share 1928, Audi then manufacturing
small cars. Audi, DKW along with Wanderer and
Horch would become part of the Auto Union concern,
hence the 4 ringed badge seen today. Was nationalised
after World War II and placed under Mercedes control
in 1949. When VW gained a majority share in 1965
they decided to re-introduce the now forgotten
Audi name for a new front-wheel-drive 1700 sedan.
Went on to become VW's upmarket brand. |