Giugiaro, Designer Of The Best Selling Cars In The World
Giugiaro is credited with designing some
of the best-selling cars in the world. He is responsible
for much of the creative process, enjoying designing
the exterior, while other parts are left to employees.
He began the "folded paper" era of the 1970s, where
cars took on sharp edges, like the Lotus Esprit, Volkswagen
Golf, Hyundai Pony and the Lancia Delta.
That the Golf, now in its fifth incarnation, is a rounded-off
and modernized version of his original is testament
to how the proportions were right back in the late 1960s,
when he first prepared it.
Much the same applies to
the Lancia Delta. One can track the trends of automotive
design over the past three decades and continue to find
Giugiaro at the forefront. He began the trend toward
taller cars, in a quest for more interior room, in 1979.
Fiat's Panda and Uno reflect this philosophy.
The Successful Collaboration With Fiat
In these cases, ItalDesign collaborated successfully
with the resources of Fiat. He also began the minivan
craze in 1978, by designing an MPV, the Megagamma, on
Lancia Gamma mechanicals, and thus inspiring the Nissan
Prairie - the first of the modern MPVs in 1981 - the
Chrysler T-115 (Dodge Caravan and Plymouth Voyager)
and the Renault Éspace. And his cars began to go round
round just as others were catching up: the Isuzu Piazza,
first seen as a show car in 1979.
But there is more to automotive design than roundness
and squareness. With the advent of more advanced body-pressing
techniques and innovations in the shapes of car lights
and other components, Giugiaro combined elegance with
practicality.
The Fiat Punto is distinctively Italian
with subtle design cues that set it apart from other
super minis - with the exception, perhaps, of his own
1993 Seat Ibiza; in Korea the Daewoo Leganza, inspired
by his earlier Jaguar Kensington concept, lent a presence
hitherto absent from the Korean chaebol's Opel-based
Nexia, Cielo and Espero models.
Some years earlier his Toyota Aristo and Lexus GS 300
did the same for the Japanese giant's luxury division.
At the very top end, the EB 112 sedan for the now-defunct
Bugatti shows how Giugiaro was able to combine limousine luxury
with a powerful chassis and motor, in a form which to
some is less awkward than the extravagant EB 110 coupé
by his contemporary, Marcello Gandini.
Giugiaro's designs (Asterisk denotes production model
At Bertone)
1960
Alfa Romeo 2000/2600 Sprint*
Ferrari 250 GT Bertone
Gordon Keeble GT*
1961
ASA 1000 Coupé*
Aston Martin DB4 GT Jet
BMW 3200 CS*
Maserati 5000 GT Bertone
1962
Alfa Romeo 2000
Spring Ferrari 250 GT Bertone
Iso Rivolta 330/340 GT*
Simca 1000/1200 S Coupé*
1963
Alfa Romeo 2600 HS
Alfa Romeo Giulia GT*
Chevrolet Corvair Testudo
Iso Grifo*
Mazda Luce 1000/1500
1964
Alfa Romeo Giulia Sport Special
ASA 1000 Spider
Bizzarrini GT Strada*
Innocenti 186 GT
Iso Grifo Spider
1965
Fiat 850 Spider*
Fiat Abarth 1000 OTR
Ford Mustang
Automobile Quarterly
Mazda Luce 1500/1800*
1966
Fiat 850 Vanessa
Isuzu 117 Coupé*
Maserati Ghibli*
De Tomaso 2000 Competizione
De Tomaso Pampero
De Tomaso Mangusta*
1967
Fiat Dino*
Iso Rivolta Fidia
Oldsmobile Toronado Thor
Rowan Elettrica
1968
Maserati Ghibli Spider*
De Tomaso Mangusta Spider
1969
Abarth 1600 Coupé
Alfa Romeo 33/2 Iguana
Suzuki Carry L40/L40V*
Suzuki Microutilitaria
1970
Volkswagen-Porsche Tapiro
1971
Alfa Romeo Alfasud*
Alfa Romeo Alfasud Caimano
Maserati Bora*
Volkswagen Karmann Cheetah
1972
Lotus Esprit*
Maserati Boomerang
Maserati Merak*
1973
Audi Karmann Asso di Picche
Volkswagen Passat*
1974
Alfa Romeo Alfetta GT/GTV*
Hyundai Pony*
Hyundai Pony Coupé
Maserati Coupé 2+2 Medici I
Volkswagen Golf/Rabbit*
Volkswagen Scirocco*
1976
Alfa Romeo Alfasud Sprint*
Alfa Romeo New York Taxi
BMW Karmann Asso di Quadri
Maserati Quattroporte*
Medici II
1978
Audi 80/4000*
BMW M1*
Lancia Megagamma M8
1979
Isuzu Asso di Fiori (later 1981 Isuzu Piazza*)
Lancia Delta*
1980
Fiat Panda*
Fiat Panda Offroader
Fiat Panda 4x4 Strip
Morris Ital*
Medusa
1981
De Lorean DMC 12*
Isuzu Piazza*
1982
Capsula Lamborghini Marco Polo
Lancia Orca
Lancia Prisma*
1983
Fiat Uno*
Hyundai Stellar*
Renault Gabbiano
1984
Isuzu/Holden Gemini/Chevrolet Spectrum* Isuzu Gemini
Coupé
Lancia Thema*
Lotus Etna Marlin Maya
Saab 9000*
Seat Ibiza*
Together
1985
Fiat Croma*
Fiat Duna/Premio*
Fiat Duna Weekend*
Hyundai Pony Excel*
Hyundai Presto*
Maya II ES
Maya II EM
Seat Malaga*
1986
Machimoto
Oldsmobile Incas
Orbit
Renault 21/Medallion*
1987
AMC/Eagle Premier/Dodge Monaco*
Yugo Florida*
1988
Asgard Aspid Aztec
Hyundai Sonata*
Renault 19*
1989
Seat Proto T
1990
Bugatti ID 90
Jaguar Kensington
Seat Proto C
Seat Proto TL
1991
Nazca C2
Nazca M12
Seat Toledo*
Subaru Alcyone/SVX*
1992
Biga Columbus
Fiat Cinquecento ItalDesign
1993
Bugatti EB 112
Fiat Cinquecento Lucciola
Fiat Punto*
Fiat Punto Cabriolet*
Lexus GS 300/Toyota Aristo*
Nazca C2 Spider
Seat Cordoba/Volkswagen Polo Classic*
Seat Ibiza II*
1994
Firepoint Lexus Landau
1995
Daewoo Bucrane Lamborghini Calá
1997
Alfa Romeo Scighera
Daewoo Leganza
Also see: Ital Design (USA Site)